发行情况

动画片发行方

2019-2024年,兆隆文化计划制作发行4季总集数为 104 集、每集13分钟的动画片,以及制作上映 1 部大电影,让小马菲莉成为陪伴儿童健康快乐成长的一部分。目前第一、二季动画片已经在各大电视台及爱奇艺播出,第三、四季动画片预计2024年与大家见面!

From 2019 to 2024, Zhaolong plans to produce and distribute four seasons of animation with total episodes of 104, 13 minutes per episode, and produce and release one animated film, making Filly Funtasia a great company for children’s happy and healthy growing up. Currently, season one and season two of Filly Funtasia have been broadcast on many major televisions and iQIYI. Season three and season four are expected to be released in 2024.

海外发行

Overseas Distribution

《小马菲莉》品牌是源于丹麦的动漫“Filly”形象。Filly杂志是德国最佳女孩杂志,2012年更是创历史记录售出月刊20万+份,自2009年12月以来共售出1150万本杂志。所以《小马菲莉》在欧洲是具有广泛认知基础的。

Filly Funtasia originates from the image of “Filly” in Danish animation. Filly magazine is the best girl’s magazine in Germany. 2012 witnessed a record high and over 200,000 of monthly magazines were sold. 11,500,000 magazines were sold since December 2009. Therefore, Filly Funtasia is widely recognized in Europe.

兆隆文化在全资收购“小马菲莉”品牌并进行全新三维创作后,独立制作了《小马菲莉之缤纷仙境》第一、二季动画片。基于“Filly”在海外庞大的用户群体和消费市场,兆隆文化对动画片进行翻译配音,并在欧洲少儿电视台发行,共覆盖包括7个欧盟国家在内的14个欧洲国家和地区(意大利、克罗地亚、斯洛文尼亚、捷克共和国、斯洛伐克、罗马尼亚、匈牙利、乌克兰、摩尔多瓦、塞尔维亚、黑山、马其顿、科索沃、波斯尼亚和黑塞哥维那)。

After wholly-owned acquisition of the brand "Filly Funtasia" and completion of 3D creation, Zhaolong independently produced the animations of "Filly Funtasia Season One" and Filly Funtasia Season Two”. Based on the huge overseas user group and consumer market of "Filly", Zhaolong translated and dubbed the animation and released it on European children's TVs. A total of 14 European countries and regions including 7 EU countries (Italy, Croatia, Slovenia, Czech Republic, Slovakia, Romania, Hungary, Ukraine, Moldova, Serbia, Montenegro, Macedonia, Kosovo, Bosnia and Herzegovina) are covered.

依据兆隆文化对《小马菲莉》品牌的第一个5年规划,未来还将制作第三、四季的动画和一部《小马菲莉》大电影。所以,兆隆将目光投向东南亚和美洲等国家地区,仍将积极拓展动画片的海外发行。

According to Zhaolongs first 5-year plan for the brand Filly Funtasia, the third and fourth seasons of animation and a Filly animation movie will be produced in the future. Therefore, Zhaolong will pay close attention to the countries and regions in Southeast Asia and America, and actively promote overseas distribution of the animation.

国内发行

Domestic Distribution

《小马菲莉之缤纷仙境》在国内实现台网联动,品牌有效触达已达8亿人次!

Filly Funtasia was broadcast on both televisions and network platforms, and brand exposure achieves 800 million views.

目前国内排播《小马菲莉》第一、二季动画片的电视台累计超过200+电视台,包括但不限于金鹰卡通、优漫卡通、嘉佳卡通以及多个省级少儿频道,而且都取得了不俗的收视率。以湖南金鹰卡通台为例:根据央视索福瑞统计的收视数据,湖南金鹰卡通热播的《小马菲莉之缤纷仙境》收视率为0.96%,占据市场份额3.52%,位居0700—1700时段第四名,强势冲进收视榜第一阵营。

At present, more than 200 TV channels have broadcast the first and second seasons of “Filly Funtasia” in China, including but not limited to Golden Eagle Cartoon, Youman Cartoon, JIA JIA Cartoon and multiple provincial childrens channels. All of them got great ratings. For example, according to the rating data of CSM, the rating of Filly Funtasia when broadcasting on Hunan Golden Eagle Cartoon was 0.96% with market share of 3.52%, ranking 4th in the time slot 0700-1700 and falling into the first group of ratings.

在网络视频平台方面,《小马菲莉之缤纷仙境》在爱奇艺全网独播,1+2季预估播放量达2亿+。优秀的播放量数据,也让《小马菲莉》长期被爱奇艺PC端/手机端/TV端置顶首页推荐,位列飙升榜NO.1。

In terms of network video platforms, Filly Funtasia was exclusively broadcast on iQiyi. Estimated views of season 1 + season 2 were over 200 million. Outstanding view counts make Filly Funtasia constantly remain NO.1 in the trending list of home page recommendation of iQiyi PC terminal/mobile terminal/TV terminal.

国内发行方面,除原创动画片外,兆隆文化还精心打造的IP同名系列儿歌。截至2023年第一季度,50首全新的《小马菲莉儿歌合集》已经在优酷、酷开、TCL等平台和终端上线,未来还将创作发行更多《小马菲莉》MV作品,以飨粉丝。

由《小马菲莉之缤纷仙境》衍生出的科普短片有《菲莉的缤纷动物世界》《小马菲莉成语课堂》《小马菲莉儿歌》等,已陆续在中国互联网平台上线播出,未来还将规划制作更多精彩影视作品。

In terms of domestic distribution, besides original animations, Zhaolong also created childrens songs with the same IP name. Until the first quarter of 2023, 50 brand-new Filly Funtasia Childrens Songs have been released on platforms and terminals such as Youku, CooCaa, TCL, etc. In the future, more Filly Funtasia MV works will be created and released for our fans to enjoy.