衍生品

Derivatives

起源于欧洲的全球明星品牌小马菲莉，画风高雅艳丽，天生带有尊贵的皇室光环，在衍生品消费市场已达10亿+级别，具有广泛的消费群体基础。在中国市场，目前经《小马菲莉》正版授权的衍生品行业包括玩具、文具、餐具、食品、服饰、图书等7大品类。自2019年发行同名热播动画片后，在行业授权展、行业专业展等场合均受到各行业意向合作伙伴的关注，并拓展了家居家纺、大型游戏设备、医疗用品等跨界衍生品。由此可见，《小马菲莉》衍生品业务方兴未艾、未来可期！

Originating from Europe, the global star brand Filly Funtasia is famous for its elegant and gorgeous style and is born with a noble royal aura. Consumer market scale of its derivatives has reach 1 billion RMB with a wide range of consumer groups. In Chinese market, derivative industries for licensed Filly Funtasia products include 7 categories such as toys, stationery, tableware, food, clothing, books, etc. Since the distribution of hit animation of Filly Funtasia in 2019, it has attracted the attention of interested partners in various industries on occasions such as licensing exhibitions and professional exhibitions, and has developed derivatives such as home textiles, large game equipment, and medical supplies. This shows that the derivative business for Filly Funtasia is still growing with a very promising future.